Opus Agency Acquires Wave to Scale Global Event Delivery
The move adds technical production capability and scales delivery in EMEA, strengthening Opus Agency’s global execution across markets.
Opus Agency, a global leader in event marketing, announced the acquisition of Wave Marketing Communications today, a UK-based full-service creative events agency known for its production strength and delivery. The Wave team and business will fully integrate into Opus Agency, further strengthening its established EMEA presence and elevating its combined global capabilities.
The acquisition strengthens Opus Agency’s business at a time when event programs are becoming increasingly international, complex, and strategically important to brands.
This marks the first acquisition since EagleTree Capital’s investment in The Opus Group, signaling continued momentum in building a more globally capable and connected business.
Adding to Opus Agency’s quickly growing UK-based team—which has grown 100% year-over-year—Wave strengthens that foundation and adds deeper production capability, expanded scale in-region, and greater ability to deliver seamlessly across the Americas and APAC.
The acquisition also brings a dedicated technical division and a significant equipment inventory, providing the operational flexibility and speed of execution required for modern global experiences.
Quotes from Leadership:
Dena Lowery, President of Opus Agency, highlighted the vision behind the move:
“Our vision is to be a category of one, powering experiences that shape tomorrow. Acquiring Wave strengthens our global business at a time when clients need more from their event partners across markets. It adds premium production capability, technical depth, and a leadership team that shares our standards and our drive to outrun ordinary.”
Tony Barton, Co-Founder of Wave, emphasized the opportunity for scale:
“Wave was built on a simple standard: bold ideas, delivered with creative precision and technical excellence. Joining Opus Agency gives our team the platform to scale that standard across more markets, take on more complex global programs, and create even more value for the brands who trust us.”
Kim Kopetz, President and CEO of The Opus Group, noted the network-wide advantage:
“The Opus Group is built to give brands access to specialized agencies, scalable resources, and the strength of a connected network. Bringing Wave into Opus Agency expands that advantage, strengthening our EMEA capability and broadening what our teams can deliver for clients across regions.”
Wave will transition over to the Opus Agency brand over the coming months, joining the agency’s existing London-based team of event leaders. The combined entity will leverage shared flagship client relationships to deliver seamless, multi-market programs with greater consistency and broader reach.
About Opus Agency
Opus Agency is a global event marketing partner for brands in motion. We combine strategy, creativity, and execution to create human-centric experiences for brands like Microsoft, Salesforce, Dell, and many others. As a member of The Opus Group, Opus Agency operates from offices across the United States and in the heart of London, Sydney, and Singapore—bringing four decades of expertise and teams that never settle. Together, we’re on a mission to Outrun Ordinary.
About Wave
Wave is a specialist global full-service creative events agency known for its ethos of “Powerful Partnerships, Impactful Experiences, and Creative Precision.” With deep sector credibility in technology, media, and telecom, Wave has delivered flagship events in over 33 cities in the past 12 months. The agency is recognized for its technical production strength and its ability to deliver seamless, complex experiences from concept to execution.
About The Opus Group
The Opus Group is a purpose-built network of leading marketing agencies that deliver world-class experiential, event, and brand solutions. The Opus Group’s industry-renowned, highly-awarded agencies, including Opus Agency, MAS, and Verve, provide scalable, end-to-end solutions designed to drive action and impact. With a global footprint and specialized expertise, The Opus Group partners with over 70 global companies, including the world’s most influential brands. To see the results our teams deliver, visit theopusgroup.com.
About EagleTree Capital
EagleTree Capital is a leading New York-based middle-market private equity firm, with $4.4 billion of assets under management, that has completed over 45 private equity investments and more than 105 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.