EagleTree Capital Acquires The Channel Company, a Leading Provider of Business Services for the IT Sector

EagleTree Capital Acquires The Channel Company, a Leading Provider of Business Services for the IT Sector

New York, NY – November 9, 2021 – The Channel Company (or the “Company”), a leading provider of business services for the IT sector, and EagleTree Capital on behalf of its private equity fund EagleTree Partners V (“EagleTree”), announced today that EagleTree acquired The Channel Company from Stone-Goff Partners, a leading lower middle market private equity firm.

The Channel Company is a leading provider of mission-critical business and marketing services for IT vendors, solution providers and distributors, with a full suite of solutions for the IT ecosystem including content, consulting, marketing and agency services, events and conferences, and data and analytics. The Company owns CRN.com, the most trusted media brand in the B2B IT channel sector and has the largest database of solution providers in the industry.

The Channel Company’s management team will remain unchanged with Blaine Raddon as CEO and Rob Wiseltier (one of the Company’s founding partners) as CFO. Founding partners Bob Faletra, Dan Dignam and Lisa MacKenzie will continue in their roles as advisors to The Channel Company. “We are very excited to partner with EagleTree, an investor with deep experience in the B2B and business services sectors, and believe they have the resources we need to help drive our strategy forward,” said Blaine Raddon, CEO of The Channel Company. “EagleTree’s support will help The Channel Company accelerate the build out of our integrated solutions and bolster our ability to support the growing strategic needs of the global IT ecosystem.”

Michael Struble, Senior Partner at EagleTree, said, “The Channel Company has built its reputation by helping to drive superior results for the largest technology companies in the world. We look forward to supporting the Company’s strategic growth plans to deepen its customer relationships and expand its capabilities with data and analytics.”

“The Channel Company’s singular focus on all things information technology puts it on the forefront of a major technology investment cycle,” added Anup Bagaria, Co-Managing Partner at EagleTree. “We have been very impressed with Blaine and the rest of the management team and cannot wait to partner with them on this next phase of growth.”

JEGI CLARITY acted as exclusive financial advisor and Fredrikson and Byron P.A. served as legal advisor to The Channel Company. Jones Day acted as legal advisor and Alvarez & Marsal acted as due diligence advisor to EagleTree.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. Follow The Channel Company on www.thechannelco.com.

About EagleTree Capital

EagleTree Capital is a leading New York-based middle-market private equity firm with assets under management of $4.8 billion as of December 31, 2020. The firm has completed over 35 private equity investments and over 75 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find us on Linkedin.