The Fuse Group Announces New FOLKS President Amélie Poitras
Jul. 26, 2022 / PRZen / MONTREAL — The Fuse Group, parent organization to leading visual effects studios FuseFX, FOLKS, Rising Sun Pictures, and El Ranchito, announces the appointment of Amélie Poitras as President of FOLKS. Amélie will succeed Sébastien Bergeron, who recently took on the role of CEO of The Fuse Group.
Amélie has been part of the FOLKS team since its founding in 2012. With a background in management and accounting, Amélie’s role has evolved over the years from producer, executive producer, head of the Montreal studio, and now President of FOLKS. She has been critical in establishing FOLKS’ identity and culture. She has also been instrumental in the company’s expansion to Toronto, Bogotá, and Saguenay and was a driving force behind FOLKS’ acquisition by The Fuse Group in April 2020.
“Since the early beginning of FOLKS, Amélie has been a driving force in building our operations, culture, and ultimately our brand. Her entrepreneurial spirit and dedication to delivering the highest level of quality and service to our clients make her perfectly suited to be FOLKS’ next President,” commented Sébastien.
Amélie stated, “FOLKS has had a meteoric growth trajectory over the past few years. I am incredibly excited and honored to help drive the next phase of growth for the FOLKS brand alongside our amazing team of artists and our sister brands within The Fuse Group. What is very important to me is to maintain our culture and human approach as we scale studios and expand all around the globe.”
Amélie has built a reputation for developing fruitful and trusted relationships with artists and clients. Her collaboration with the management of FOLKS and sister studios FuseFX and Rising Sun Pictures was essential in integrating FOLKS into The Fuse Group and helping to establish a connected set of leading studios across the globe. As the company and the VFX industry have evolved, Amélie has been at the forefront of change and trailblazing for women in leadership positions. According to recent data from the Invisible in Visual Effects report, only 16% of people in management positions in the industry are women. “At FOLKS, we are incredibly proud that approximately 33% of senior managers and artists are women and continue to strive to increase our diversity and inclusion throughout the enterprise,” commented Amélie.
Amélie added, “Women have always played an important role in leadership positions at FOLKS. We have two women running the Toronto and Bogotá studios. As well, all our executive producers are women. Although initially a predominantly male industry, it has become less and less so. It’s very inclusive and diverse; I’ve never felt any barriers.
Our mission at FOLKS is to create exceptional visual effects that bring the vision of world-class filmmakers to life by providing an environment driven by excellence, creativity, collaboration and kindness.”
FOLKS was founded in Montreal in 2012 and has since opened offices in Toronto, Bogotá, and Saguenay. FOLKS’ mission is to create exceptional visual effects that bring the vision of world-class filmmakers to life by providing an environment driven by passion, expertise, creativity, and collaboration. The FOLKS studio is part of the world-leading visual effects brands under The Fuse Group umbrella. For more information, please visit www.folksvfx.com.
About The Fuse Group:
The Fuse Group brings together world-leading visual effects studios, FuseFX, FOLKS, Rising Sun Pictures, and El Ranchito. The company employs over 1,300 personnel across twelve worldwide studio locations in Los Angeles, New York, Vancouver, Atlanta, Montréal, Toronto, Bogotá, Saguenay, Adelaide, Brisbane, Madrid, and Barcelona. The Fuse Group is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, please visit www.fusefx.com.